Sesame Street Attractions

Sesame Street Attractions

The following is a news release by
Posted: 2006-08-25

Sesame Street Attractions for Busch-Owned Theme Parks
ST. LOUIS/NEW YORK, August 25: Sesame Workshop will create Sesame Street-themed attractions in four theme parks operated by Busch Entertainment Corp., which already operates the Sesame Place theme park in Pennsylvania.

The new attractions will be set up at SeaWorld California in San Diego, SeaWorld Texas in San Antonio, Busch Gardens Africa in Tampa, and Busch Gardens Europe in Williamsburg, Virginia. In addition, the Sesame Street characters will make periodic appearances at SeaWorld Florida in Orlando beginning in 2007.

Also as part of this agreement, Sesame Workshop has agreed to extend BEC’s license to feature Sesame Street characters in Sesame Place, the company’s park in Langhorne, Pennsylvania. Sesame Place, the only theme park based on Sesame Street, opened in 1980.

“Sesame Workshop and Busch Entertainment both aim to bring families fun and interactive experiences,” said Gary E. Knell, the president and CEO of Sesame Workshop. “We commend Busch Entertainment for their 26 years of partnership with Sesame Place and we look forward to extending this commitment through new Sesame Street locations in SeaWorld and Busch Gardens parks that will transform the entertaining and educational features of the television series into memorable experiences for families across the country.”

BEC’s president and chairman of the board, Keith M. Kasen, said that development on the new attractions would begin in the next few months. Plans call for the first Sesame-themed attraction to open in 2008, and they may feature rides, live character shows and 4-D film attractions. “We will provide our guests with attractions that showcase wonderful characters like Ernie and Bert, Big Bird, Elmo and Oscar the Grouch, and do it in a way that fits with the unique themes of our SeaWorld and Busch Gardens parks.”

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